We have strong roots in the Jackson community, and we support local suppliers whenever possible. Jackson is our capital city, but it often feels like a small town, and we love having the chance to build relationships with our customers and members. You can always expect a friendly face and a "hello" from the Rainbow staff.
We are known for our knowledgeable, friendly, fun employees and our commitment to above-and-beyond customer service. We are always happy to help you find what you’re looking for, whether it’s the perfect basket of sweet summer blueberries or your favorite kind of almond butter.
No matter what your dietary preferences or limitations, we’ve got you covered. Gluten-free, diabetic, vegetarian, vegan, macrobiotic, raw food, low-sodium - you name it, we’ve got it. If you can’t find something, ask us and we’ll look into it.